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  1. Keep it simple: Hoffman


    January 10, 2019 by admin

    Ryan Hoffman of the Storm in action against the Cronulla Sharks last month.WITH a 75 per cent win record in finals, few players know more about what is needed to get the job done than Melbourne Storm back-rower Ryan Hoffman.
    Nanjing Night Net

    And, as he said repeatedly yesterday as the Victorian side prepared to host South Sydney in their qualifying final at AAMI Park on Saturday, the recipe is pretty straightforward.

    Accept your opportunities when they come, stay focused on your own game, don’t overcomplicate things by worrying too much about your opponents, don’t get ahead of yourself and never, ever, give up.

    ”I’m very excited,” he said on what, after a cold and wet winter, was an unfamiliar, warm morning for Melbourne.

    ”This is the time of year you want to be playing footy again, the weather is getting warmer and it’s an exciting time. We won’t worry about Sydney … The main focus for us is this game.

    ”We have a lot of younger players. They got a taste of finals footy last year. Unfortunately we fell short, but I think that experience will give them confidence that they can handle it,” the native of Campbelltown, New South Wales, said.

    ”I remember being a young kid in my second or third year playing finals and it was so exciting. You want to take these opportunities when they come in.

    ”We had a chat about finals footy yesterday. The key aspect is taking the opportunities. You never know when you are going to get another one.

    ”You have to make sure that when you get a chance to put points on the board or get repeat sets you really have to take them.”

    Hoffman, who returned to the Storm after a year in England with Wigan, pinpointed Storm’s decorated skipper Cameron Smith as a key factor in a game that pits the Melbourne side against a reborn Rabbitohs outfit inspired by former Storm hero Greg Inglis as well as ex-Storm stalwarts Michael Crocker and Matt King.

    This story Administrator ready to work first appeared on Nanjing Night Net.

  2. Text your way into consumers’ hearts


    January 10, 2019 by admin

    Few people can resist opening a text message for more than a few minutes.Emails can go unopened, leaflets go straight to the recycling bin, and telephone sales people get hung up on. But people can’t resist a text message.
    Nanjing Night Net

    But 97 per cent of SMSs, or phone text messages, get opened. Most are opened within four minutes of receipt, with 83 per cent opened within the hour, according to research by US technology and strategy consultants Chetan Sharma.

    It’s a trend that businesses – including gyms, beauty salons, clothing stores, cafes and dance schools – are increasingly tapping into to try to drive better results for their marketing efforts.

    “It really blows every other medium away in terms of response rates and open rates,” says Lauri Lassila, director of digital marketing agency of SL Interative. “It’s such a personal and direct medium and at the same time it’s very fast and immediate, so that’s why you’re getting a good response.”

    SMS marketing can be used by retailers to make special offers and by other businesses to remind customers to book appointments. Response rates to SMS marketing messages are typically in the double digits, says Lassila, although this can be as high as 30 per cent depending on the offer.

    Lassila says if companies don’t already have a database of customers’ mobile numbers they can do something like hold a competition and ask customers to text them to win or get a special offer. “That’s using inbound SMS to either update your database or create a completely new database,” he says. This is also important because according to rules set down by the Australian Communications and Media Authority (ACMA), markers need the consent of mobile phone users before they can send SMS messages to them.

    Lassila says text marketing only works if a business’ database is up to date and it’s sending out genuine offers that customers would want.  “It can go horribly wrong if you try and abuse your customer contact with something that they have no interest in receiving,” he says.

    SL interactive advises businesses to step back and consider what value an offer has before they send it to customers. “If you’re second guessing whether the offer’s really that good, then we recommend not to send it,” says Lassila.

    SMS marketing is often done through a third-party, which can provide technical and marketing expertise in sending out text messages to large groups of people. SL Interactive charges between 4.9 cents and 7.9 cents per message, depending on the volume.

    However, a recent entrant to the market is offering free SMS messaging. Slexicon, a Sydney-based internet start-up, gives retailers and other businesses stickers to post around their business inviting customers to ring a number and register to receive SMS offers from the business.

    Co-founder Vito Grigorov says Slexicon doesn’t need to charge for sending out SMSs because it buys data capacity in bulk and so the cost of messages is “minuscule”. Once Slexicon is more established, Grigorov plans to add extra features, such as analytics of customers and their response, and charge users for them.

    Grigorov says that SMS marketing is not just for making offers or special deals to customers, but also as a way of connecting and communicating with them.

    “The loyalty element and the ability to get the customer back in the store can only come from actual communication,” he says. “It can be about offers but it doesn’t always have to be. It can be updates about product lines or services.”

    Slexicon also advises businesses to add a line to their text marketing message encouraging recipients to pass it on to their friends who might like to receive the same offer. “It has a viral element in that people forward the offer to friends, who are potential new customers,” he says.

    One of Slexicon’s clients is Sydney clothing store Surry Zoo, which Grigorov says sharply increased its sales through the use of SMS special offers, such as $10 off all purchases ending on Friday. “That type of message brings in a lot of people,” he says.

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    This story Administrator ready to work first appeared on Nanjing Night Net.

  3. Strong winds for Sydney tomorrow


    January 10, 2019 by admin

    Sydney will experience strong warm winds tomorrow that are expected to whip up plenty of pollen and dust.
    Nanjing Night Net

    Northwesterly winds, which will strengthen through the day bringing in a warm air mass, will average 35-50km/h by midday with wind gusts likely to reach 70km/h, Weatherzone meteorologist  Rob Sharpe said.

    These winds are unlikely to cause significant damage, though.

    Thursday is looking similarly warm and windy.

    However, the winds are not as strong as in Australia’s south. Strong winds are developing in South Australia and will impact on New South Wales Victoria, Tasmania and .

    A severe weather warning was issued this morning for damaging winds in parts of South Australia and Victoria. Northerly winds are expected to average 50-65km/h and gust up to 100km/h in many southern districts. Winds of this strength are capable of felling trees and power lines.

    Damaging winds have already been recorded today at Cape Willoughby on Kangaroo Island where winds were consistently gusting above 90km/h from 7am.

    The very strong northerly winds are developing ahead of a vigorous cold front that will cross South Australia today, reaching Adelaide about midnight.

    The front will then weaken as it moves further east, but not before it delivers winds of similar strength to the Wimmera and South West districts in Victoria.

    Winds are likely to be even stronger tomorrow in southern parts of South Australia as a low pressure system sweeps near the coast.

    These winds should average 60-80km/h for exposed parts of the coast with wind gusts in excess of 100km/h. These winds are likely to cause even more damage along the coast than today’s strong winds. Adelaide is also at risk of wind damage.

    Victoria will then receive the brunt of the strong winds tomorrow night with damage a fair chance, mainly on the coast and ranges, including Melbourne. These winds would be strong enough to fell trees and power lines.


    Sydney weather statistics can be seen here.

    Weatherzone南京夜网.au is owned by Fairfax Media, publisher of this website. Follow Environment on Twitter

    This story Administrator ready to work first appeared on Nanjing Night Net.

  4. Scientology marriage plot a ‘lie’


    January 10, 2019 by admin

    Was Katie Holmes’ marriage to Tom Cruise the fruit of an exhaustive search by Scientologists?It was only a matter of time for the retort: Tom Cruise has hit back at claims that his relationship with Katie Holmes was part of an elaborately arranged marriage plot.
    Nanjing Night Net

    Reacting to Vanity Fair’s explosive revelations laying out Scientology’s unusual process to find a suitable wife for their famous acolyte, Cruise has told Radar Online that the news is nothing more than lies.

    The actor’s rep told the site: “Lies in a different font are still lies — designed to sell magazines”.

    The upscale magazine’s October issue details Shelly Miscavige’s central role in the plan to matchmake Cruise with an actress, and that the Scientology chief’s wife’s first choice had been London-based, Iranian-born actress, Nazanin Boniadi.

    The beauty was allegedly vetted, “audited” and interviewed in the process that saw her sworn to secrecy and unable to access her own money or tell the truth to her own family, said the magazine.

    According to writer Maureen Orth, Boniadi was ordered to dye her hair, remove her braces and dump her boyfriend and was taken to New York – it was only then that she is said to have realised the role Scientology’s mandarins had in mind for her.

    After a “blissful” first month at the end of 2004, the unorthdox relationship faltered and Boniadi was sent to Scientology’s Florida HQ in January 2005, writes Orth. Cruise then went on to marry Holmes in June of that year.

    It comes as no surprise whatsoever that Cruise has labelled the claims as being far from the truth – both Cruise and Miscavige declined to be interview by Vanity Fair, and the Church of Scientology denies the search took place.

    This story Administrator ready to work first appeared on Nanjing Night Net.

  5. ‘Death of the mining boom exaggerated’: PM


    January 10, 2019 by admin

    The death of the mining boom has been “exaggerated”, according to Australian Prime Minister Julia Gillard, who today called on industry leaders to back the Federal Government’s $6.7 billion education reform agenda and do its part to hire Australian workers.
    Nanjing Night Net

    Speaking at a mining conference in Perth, Ms Gillard drew on the sector’s skilled labour shortage to find common ground with the crowd on education.

    But her comments come as the iron ore spot price benchmark has fallen below US$90 per tonne in recent days and Australia’s third largest iron ore miner Fortescue Metals Group announced job cuts as part of a massive pull back on its expansion plans in the Pilbara.

    “Reports of the mining boom’s death have been exaggerated,” Ms Gillard said, urging heads of industry to do their part in hiring Australian workers.

    There were 16,000 job seekers now registered on the Federal Government’s Jobs Board and 14,000 unfilled jobs in the resources sector, according to Ms Gillard.

    “Migration is not the cure all that some might think,” she said.

    “Why fly workers in from Manilla or Shanghai when they could be flying in from Hobart or Adelaide, especially given the softening of construction and manufacturing in parts of the nation.”

    Ms Gillard has had a tumultuous relationship with the mining sector which has lobbied aggressively against the introduction of the MRRT and Carbon Tax.

    Similarly the Federal Government’s relationship with Western Australia has remained strained as the Colin Barnett led WA government continues to push for a greater piece of GST revenue.

    Australia saw $57 billion of mining investment in 2010-2011 and is expected to top $119BN by the end of this financial year, Ms Gillard said, arguing although the price boom had burst the investment boom was still underway.

    “I know there’s uncertainty around as well,” she said.

    “From depressed conditions in Europe and the US, from a softening of growth as China prepares for its new leadership and rebalances its economy and from the rise of resources competitors elsewhere in the southern hemisphere.”

    Ms Gillard said China was undergoing a transformation the size of the industrial revolution, which would continue for decades.

    “It’s happening on our doorstep and it’s not even half way done,” she said.

    “China is only 50 per cent through.”

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    This story Administrator ready to work first appeared on Nanjing Night Net.