September 11, 2018 by admin
Apple has confirmed it is opening a store in the the Canberra Centre.After months of speculation, Mac fans will get a bite of the Apple on Saturday when the technology giant opens its first store in Canberra.
This morning Apple officially confirmed one of the city’s worst-kept secrets and most-anticipated retail debuts.
The store at the Canberra Centre will be the 16th to open in Australia and the company will also open another store in Garden City, Perth, on the same day.
The 10am weekend launch is expected to draw queues of faithful fans who will wait outside the store’s floor-to-ceiling glass doors for the chance to examine iPads, iPhones, computers and related paraphernalia.
They might even get a free souvenir T-shirt.
The store is expected to spruik everything from the latest Macbook to pricey designer iPhone cases and Wi-Fi-enabled ”smart scales” that work with fitness apps.
Punters will get the chance to part with their cash through the Apple store app, which allows them to buy things on the spot via their iPhones, bypassing the cash register.
They can also use the app to get help from staff and book tech sessions.
The store will run free help sessions and workshops on topics such as video editing, getting started with Apple products and music production.
It will also run Canberra-specific events, such as a flower photography and photo-editing workshop on September 14 which is designed to coincide with Floriade. Mac fanatic parents can enrol their kids in a three-day school holiday camp – taking place in 90-minute sessions every day – to learn movie making.
The Canberra Centre store goes into the second-floor spot formerly occupied by clothing retailer Esprit and will be several doors down from the rumoured Zara fashion store – another much-hyped debut on the territory’s retail scene.
It will be in direct competition with an existing Apple dealership, MacOne, on the other side of the shopping centre. Official stores are a lucrative business for Apple. Chief executive Tim Cook has said they generated $US4.1 billion ($A4 billion) in the last financial quarter, up 17 per cent from the same quarter the year before. The 372 Apple stores around the world draw an average of 17,000 visitors a week and turn over an average of $US11.1 million in revenue.
The Canberra Times will launch its iPad app later this month.
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